E-Commerce and online trade has recently exploded in popularity and sales. Purchasing products online is becoming more of a frequent trend. Aladdinstreet.com.sg launched its new e-commerce platform selling high quality Halal brands and goods. The start-up has created a digital platform which is a Halal e-marketplace. Sixty merchants have already put their name onto this platform aiming at the Muslim and non-Muslim market with an aspirational sales target of $50 million within the first year of its launch. Nearly half of the companies listed are Halal certified and sell a diverse range of products ranging from cosmetics to fashion.

WhatsApp chat