The halal market is witnessing an intense competition for dominance, with Indonesia and Malaysia vying for leadership. Indonesia is making a bold move with a $64 billion export blitz, aiming to become the world’s leading producer of halal products. This ambition is fueled by the Ministry of Industry, which is actively strategizing to capture a larger share of the global market. In 2024, Indonesia’s halal export transactions reached a significant $64.11 billion, signaling its growing strength in the sector.
Malaysia, a long-standing leader in the halal industry, is responding with technological innovation. The Malaysia International Halal Showcase (MIHAS) 2025 is set to leverage AI through its Madani Digital Trade Platform, aiming for RM4.5 billion in global trade sales. This AI-powered platform is designed to empower SMEs and enhance trade efficiency. Furthermore, Malaysia is actively exploring opportunities in emerging markets like China, with plans to host MIHAS in Shanghai as part of the China International Import Expo (CIIE). In 2024, Malaysia’s halal product exports saw a 15% increase, reaching RM61.79 billion, underscoring its continued competitiveness.
The global halal market, driven by a growing Muslim population and increased awareness, is projected to reach $5 trillion by 2030, making this race for dominance even more critical.
