The global halal market is experiencing significant growth, driven by a rising Muslim population and increased awareness of ethical consumption. As nations vie for dominance in this lucrative sector, Indonesia and Malaysia are emerging as key players, each employing distinct strategies to capture a larger share of the market. Indonesia’s impressive $64.11 billion in halal product exports in 2024 showcases its current strength, while Malaysia’s focus on technology, exemplified by its AI-powered MIHAS 2025, signals its future ambitions.
Indonesia: A Production Powerhouse
Indonesia’s Ministry of Industry is aggressively pursuing a goal to position the nation as a leading global producer of halal products. The country’s success is already evident in its export figures, which reached a substantial $64.11 billion in 2024. To further solidify its position, Indonesia is hosting the Halal Indonesia International Industry Expo (Halal Indo) 2025 in Tangerang, Banten, from September 25-28, 2025. This expo will provide a platform for Indonesian businesses to showcase their halal products and connect with international buyers.
Malaysia: Embracing Technology for Halal Advancement
While Indonesia focuses on production, Malaysia is leveraging technology to enhance its halal industry. The upcoming Malaysia International Halal Showcase (MIHAS) 2025 is expected to integrate artificial intelligence to improve various aspects of the halal ecosystem. This includes using AI for supply chain management, product authentication, and personalized consumer experiences. Malaysia is also actively promoting halal and digital trade at events like the PhilSME Expo 2025, where Malaysian SMEs are forging business connections and introducing their products and technologies to the Philippines.
Other Key Players and Market Trends
Beyond Indonesia and Malaysia, other countries are also making significant strides in the halal market. Morocco and Russia are strengthening their collaboration through new certification agreements, while Kenya recently hosted the Sharia Compliance and Halal Business Expo 2025 in Nairobi, reinforcing its role in the halal economy. These developments highlight the global nature of the halal market and the increasing competition among nations to capture a share of this growing sector. The global halal market, valued at USD 2.71 trillion in 2024, is projected to reach USD 5.91 trillion by 2033, presenting vast opportunities for businesses and nations alike.
The Future of Halal: Innovation and Growth
The halal market is not just about food; it encompasses a wide range of products and services, including finance, cosmetics, tourism, and pharmaceuticals. As the Muslim population continues to grow and awareness of ethical consumption increases, the demand for halal products and services is expected to rise. This growth will be fueled by innovation, technological advancements, and a focus on sustainability and ethical practices. Whether through production prowess or technological innovation, countries like Indonesia and Malaysia are poised to lead the way in shaping the future of the global halal market.