Tatarstan is making a bold move to significantly boost its halal exports, setting an ambitious target of $15 million by 2025. A key component of this strategy involves forging closer ties with Morocco, aiming to leverage the North African nation as a gateway to new markets.
Morocco as a Strategic Partner
Recent developments indicate a strengthening of halal-related cooperation between Morocco and Russia. Tatarstan’s Committee for Halal Standards is actively pursuing accreditation in Morocco, a move that would streamline the export of halal products to the country. This accreditation would ensure that Tatarstan’s halal products meet Moroccan standards, facilitating smoother trade and increased market access.
The Global Halal Market Opportunity
The global halal market is experiencing rapid expansion across diverse sectors, including food, cosmetics, finance, and tourism. Projections estimate the market size to reach a staggering USD 9.71 trillion by 2025. This growth is fueled by a confluence of factors: a growing global Muslim population, heightened consumer awareness of halal products, and an increasing preference for ethical and sustainable goods.
Tatarstan’s Ambitious Goal
Tatarstan’s $15 million halal export target is an integral part of Russia’s broader strategy to capitalize on the burgeoning global halal market. By focusing on key partnerships and certifications, Tatarstan aims to establish itself as a prominent player in the halal industry.
Beyond Morocco: A Wider Strategy?
While Morocco is a central focus, it remains to be seen whether Tatarstan will pursue similar partnerships with other countries to achieve its export goals. The success of this initiative could serve as a model for other Russian regions looking to tap into the global halal market. Other key players are emerging. Malaysia’s halal exports have surpassed RM61 billion in 2024. Indonesia is also pushing to become a halal industry leader, and seeking parternships with Vietnam.