Philippine companies are seeing success in the Halal market, which is expanding beyond food to include cosmetics, tourism, and finance. Halal-certified makeup and skincare products from the Philippines, totaling $7.3 million, have reached Malaysia, the UAE, and Saudi Arabia. Brands like Ameera Beauty and MERSI Cosmetics are capitalizing on the growing demand for ethical production and ingredient transparency.
The Philippines was recognized as the “Emerging Muslim-friendly Destination of the Year” among non-Muslim majority countries. Hotels like Dusit Thani Manila and Berjaya Hotel Makati are offering halal dining options and prayer spaces to cater to Muslim travelers.
Maybank Philippines has opened its first Islamic banking unit in Zamboanga, offering Shariah-compliant financial services to Muslim and non-Muslim clients. This move reflects the increasing importance of Islamic finance and Halal investment opportunities. The Halal market’s growth is driven by a growing Muslim population, increased consumer awareness of Halal standards, and the appeal of Halal products’ ethical and hygienic qualities.
