The Halal tourism sector is experiencing a significant boom, projected to reach $410.9 billion by 2032, a substantial increase from $256.5 billion in 2023. This growth is driven by the rising number of Muslim travelers, with international arrivals expected to hit 230 million by 2028, up from 80 million in the first half of 2024.
MIHAS: A Key Event in the Halal Sector
The Malaysia International Halal Showcase (MIHAS) remains a pivotal event in this sector. The 21st edition, scheduled for September 17-20, 2025, in Kuala Lumpur, promises to connect businesses across 14 key Halal clusters. Organized by MATRADE and MITI, MIHAS is recognized as the world’s largest Halal trade exhibition.
Adapting to Growing Demand
Companies worldwide are adapting to meet the growing demand. Sugimoto-Honten Co., a Japanese Wagyu beef producer, has seen its exports to Muslim countries exceed one billion yen in three years. In Malaysia, all Tim Hortons outlets have achieved Halal certification from JAKIM, demonstrating a commitment to serving Muslim consumers.
Expansion Beyond Food
The Halal market’s expansion isn’t limited to food. It includes pharmaceuticals, cosmetics, finance, and tourism, propelled by a growing global Muslim population and increased awareness among non-Muslim consumers who value ethical and safe products. This broad appeal underscores the Halal sector’s potential for continued growth and innovation.
