KUALA LUMPUR – Malaysia’s Department of Islamic Development (JAKIM) is setting its sights on expanding its influence in the global Halal market, with plans to establish a world-class Halal certification body in the Philippines by 2025. This move comes amid increasing scrutiny from the United States regarding Malaysia’s Halal certification standards, which a recent US report claims are stricter than global norms.
JAKIM’s Expansion Plans
JAKIM’s initiative aims to tap into the growing USD 5 trillion Halal market and strengthen Malaysia’s position as a leader in Halal certification. The establishment of a certification body in the Philippines, a country with a significant Muslim population, could significantly impact regional Halal trade and provide new opportunities for businesses seeking Halal certification.
US Scrutiny and Halal Standards
However, JAKIM’s expansion occurs as its Halal standards face criticism. A recent US report highlighted that Malaysia’s Halal certification requirements for imported meat and animal-based products are more stringent than international practices. This discrepancy could create trade barriers and complicate the certification process for foreign companies looking to export to Malaysia.
Malaysia’s Commitment to Halal Market
Despite the US report, Malaysia’s Halal certification remains highly regarded globally. JAKIM’s efforts to establish a presence in the Philippines demonstrate its commitment to expanding its reach and influence in the Halal market. The success of this endeavor will depend on navigating the complexities of international trade regulations and addressing concerns about the stringency of Malaysian Halal standards. The Kazan Halal Expo and Forum in Russia and the MIHAS 2025 event in Malaysia could provide a platform to discuss global Halal standards.