Malaysia’s Halal certification standards are under scrutiny for being stricter than global norms, posing challenges and opportunities in the burgeoning $5 trillion Halal market. A recent US report highlighted that Malaysia’s requirements for imported meat and animal-based products exceed international standards. This comes as the global Halal food market, valued at $2.71 trillion in 2024, is projected to reach $5.91 trillion by 2033, with an impressive CAGR of 8.92%. Asia Pacific currently dominates this market.
JAKIM’s Global Ambitions
JAKIM, Malaysia’s Halal authority, is reportedly considering establishing a world-class Halal certifier in the Philippines, signaling its intent to extend its influence in the global Halal ecosystem. Meanwhile, MATRADE Istanbul is actively inviting Turkish companies to participate in the Malaysia International Halal Showcase (MIHAS) 2025, aiming to foster greater collaboration and trade within the Halal sector.
International Halal Developments
Other key developments in the Halal industry include Indonesia’s ambitious goal to become the world’s leading producer of Halal products. The Indonesian Ministry of Industry aims to achieve this by boosting domestic branding through events like the Halal Indonesia International Industry Expo (Halal Indo) 2025. Afghanistan’s business sector is also preparing to attend Russia’s Kazan Halal Expo and Forum, indicating growing international interest and participation in the Halal market.
Drivers of Growth
The Halal industry’s expansion is fueled by a growing Muslim population, increased consumer awareness, and globalization. The industry spans diverse sectors such as food, cosmetics, finance, tourism, and e-commerce. Standardization of Halal certification and regulations remains a critical factor for sustained market growth.
