Indonesia’s ambition to become a global leader in the halal industry is running parallel to increased scrutiny of Malaysia’s halal certification standards, creating a complex landscape for businesses operating in the region. On April 29, 2025, Indonesia’s Ministry of Industry declared its goal to be the world’s foremost producer of halal products, supported by export transactions reaching US$64.11 billion in 2024. The upcoming Halal Indonesia International Industry Expo (Halal Indo) 2025, scheduled for September 25-28 in Tangerang, Banten, aims to further propel this ambition.
Malaysia’s Halal Certification Under Scrutiny
A recent US report has highlighted that Malaysia’s halal certification requirements for imported meat and animal-based products are stricter than global norms. This scrutiny creates potential challenges for businesses seeking halal certification in Malaysia, a country long considered a leader in halal standards. The differing approaches between Indonesia and Malaysia underscore the diverse interpretations and implementations of halal standards globally.
Global Interest in Halal Market
Meanwhile, other nations like Afghanistan are also keen to tap into the growing halal market, with Afghan businesses expressing strong interest in participating in Russia’s Kazan Halal Expo and Forum. This international interest signifies the expanding reach and economic potential of the halal industry.
Navigating the Halal Industry
The juxtaposition of Indonesia’s aggressive growth strategy and the critical examination of Malaysia’s certification processes suggests a pivotal moment for the halal industry. Businesses must navigate these varying standards and expectations to succeed in this dynamic market. The harmonization of halal standards and certifications could be a key factor in unlocking the full potential of the global halal economy.
