Malaysia’s halal product exports have surged past RM61 billion in 2024, reinforcing its position as a global leader in the halal industry. This milestone underscores Malaysia’s robust halal ecosystem, driven by strong government support, established certification standards, and thriving halal industries. The Malaysia International Halal Showcase (MIHAS) 2025 is setting an ambitious target of RM45 billion in global halal trade, demonstrating Malaysia’s commitment to expanding its influence in the sector.
Recent developments, such as Tim Hortons Malaysia obtaining halal certification from JAKIM, further highlight the growing demand for halal-certified products and services within the country.
Indonesia’s Halal Ambitions
Indonesia is also making significant strides in the halal sector, with the government actively pursuing strategies to establish Indonesia as a leader in the global halal industry. This ambition is fueled by Indonesia’s large Muslim population and its potential to become a major hub for halal products and services.
To enhance regional synergies, Malaysia and Indonesia are collaborating through initiatives like the Halal Industry Collaboration Roundtable, focusing on harmonizing standards and promoting trade.
Global Halal Market Expansion
Meanwhile, other countries are also recognizing the potential of the halal market. Afghanistan’s business sector is eager to participate in the upcoming Kazan Halal Expo and Forum in Russia, seeking to explore trade and investment opportunities.
The Saudi Coffee Company is also expanding into the global halal market, indicating the growing diversification of halal products and services. These developments collectively highlight the increasing importance of the halal industry and the intensifying competition among nations to capture a significant share of this lucrative market.