Malaysia’s move to fully digitize its halal certification process is sending ripples throughout the global export market, igniting a race among nations to enhance their halal compliance and accessibility. As of May 5, 2025, the MYeHALAL platform has streamlined the certification process, potentially boosting Malaysia’s position as a leader in the global halal market. This digital transformation promises greater efficiency and transparency, appealing to both local and international businesses seeking halal certification.
Global Adaptations
Other regions are quickly adapting to stay competitive. Penang has established a Halal Industry Development Council, becoming the first state in Malaysia to prioritize the halal sector’s strategic growth. Hong Kong is set to introduce a “Halal Q Mark,” a new certification scheme designed to build confidence among Muslim consumers and businesses. The Islamic Community Fund will oversee this initiative, which has already seen the number of halal-certified restaurants in Hong Kong double to 200 by March 2025.
UAE’s Ambitious Strategy
The United Arab Emirates (UAE) has also unveiled an ambitious strategy to bolster its Islamic finance and halal industry. The UAE aims to increase Islamic bank assets from 986 billion to 2.56 trillion Emirati dirhams within six years and elevate the value of listed Islamic sukuk to over 660 billion by 2031, signaling a significant commitment to the sector.
Regional Collaborations
Indonesia is strengthening its collaboration with Vietnam in halal-certified cosmetics, seeking to expand regional trade and capitalize on the growing demand for halal products. Meanwhile, Thailand is actively promoting itself as a Muslim-friendly destination, emphasizing halal-certified services and wellness tourism to attract a broader range of visitors.
The Bigger Picture
This flurry of activity underscores the increasing importance of the halal market globally. Malaysia’s digital certification is not just a local upgrade but a catalyst for worldwide competition, as countries recognize the economic potential of catering to the growing Muslim consumer base. The race is on to streamline processes, build trust, and enhance the accessibility of halal products and services.
