Asia’s halal market, a trillion-dollar industry, is witnessing a dynamic shift as key players like Penang and Hong Kong introduce innovative approaches to standardization and certification. These efforts aim to streamline processes, attract investment, and cater to a growing global Muslim population with increasingly diverse needs.
Penang’s Pioneering Halal Council
Penang has taken a significant step by establishing the first state-level Halal Industry Council in Malaysia (approved January 22, 2025). This council is designed to coordinate and propel the growth of Penang’s halal sector, which already boasts 870 companies certified under the Malaysian Halal Certification Scheme (SPHM). This initiative positions Penang as a leader in halal industry governance, setting a precedent for other regions.
Hong Kong’s ‘Q Mark’ Certification
Meanwhile, Hong Kong is making strides in creating a more halal-friendly environment. The Hong Kong Federation of Hong Kong Industries, in collaboration with the Incorporated Trustees of the Islamic Community Fund of Hong Kong, is developing a halal-related quality certification, known as the ‘Q Mark.’ This certification aims to provide assurance of halal compliance for products and services, catering to both local and international markets.
Malaysia’s Digital Transformation of Halal Certification
Across Malaysia, the halal certification process is undergoing a digital transformation. All applications for Malaysian Halal Certification are now processed electronically, starting May 5th, to meet industry demands. Digital certificates are issued via the MYeHALAL platform. This digitalization is expected to enhance efficiency and transparency, making it easier for businesses to obtain and maintain halal certification.
Johor’s Halal Ambitions
Johor is also aiming to become a comprehensive halal economy and the first state in Malaysia with such status, attracting global investors. The Halal Advancement Plan 2030 seeks to draw global investors and create high-income jobs, highlighting the economic potential of the halal sector.
Global Growth of Halal Tourism and Cosmetics
The broader halal market continues to expand, with halal tourism projected to reach $410.9 billion by 2032, up from $256.5 billion in 2023. The global Muslim population is expected to increase from 2.12 billion in 2024 to 2.47 billion in 2034, driving demand for halal products and services. Indonesia is mandating Halal Certification for cosmetics by 2026, ensuring that products sold in the country meet halal standards.
The Importance of Laboratory Testing
Ensuring the integrity of halal products requires rigorous laboratory testing. At the 2025 International Halal Food Conference, LPPOM MUI emphasized that laboratory testing is central to the Halal certification process, highlighting the critical role of scientific verification in maintaining consumer confidence.
Conclusion
Penang’s Halal Industry Council and Hong Kong’s ‘Q Mark’ certification represent significant steps in standardizing and promoting the halal industry across Asia. These initiatives, combined with digital transformations, ambitious economic plans, and a growing global Muslim population, are reshaping the halal landscape and paving the way for further growth and innovation in this dynamic sector.