Vietnam’s strategic push, Saudi Arabia’s poultry export boost, and Hong Kong’s Muslim-friendly tourism initiatives reflect the dynamic growth and increasing importance of the global Halal market. Overcoming certification obstacles and fostering international cooperation will be crucial for businesses looking to capitalize on this expanding market.
Vietnam Aims to Develop a Halal Product Ecosystem:
To tap into the growing Halal market, Vietnam is focusing on developing a comprehensive Halal product ecosystem that meets international quality and certification standards. Ramlan Bin Osman, director of the National Halal Certification Center (HALCERT), noted that Vietnam has abundant raw materials suitable for Halal production, including coffee, rice, seafood, spices, nuts, and fruits. The country’s growing tourism sector is also increasing demand for Halal restaurants and catering services.
Deputy Minister of Industry and Trade Nguyễn Sinh Nhật Tân emphasized that entering the Halal market is a strategic move for Vietnamese businesses and has called for stronger Halal product brands and diversified market reach. A key obstacle remains in the Halal certification process. Trần Trọng Kim, head of the Vietnam Trade Office in Saudi Arabia, suggests the government implement clearer guidelines and pursue mutual recognition of Halal certifications to ease market entry.
Al Watania Poultry Partners with PIF Subsidiary:
Al Watania Poultry has partnered with Halal Products Development Company (HPDC) to boost Saudi poultry exports by tapping into new global markets. The strategic partnership, revealed at an event in Jeddah, focuses on enhancing sustainable and innovative practices within the halal food industry.
Malaysia Airlines Promotes Muslim-Friendly Tourism in Hong Kong:
Malaysia Airlines has partnered with the Hong Kong Tourism Board to promote Hong Kong as a destination for Malaysian tourists. Hong Kong boasts a growing number of Muslim-friendly facilities, including 153 halal-certified or Muslim-owned eateries, 55 hotels, and five attractions with accreditation for Muslim-friendly services.
Background:
The global Halal market is a multi-trillion dollar industry, encompassing food, finance, cosmetics, tourism, and other sectors. Halal refers to what is permissible under Islamic law. In the food industry, this involves specific animal slaughtering and processing methods, as well as ensuring products are free from pork and alcohol. A lack of unified Halal certification standards globally can create complexities in international trade.
